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The Original Women’s Mountain Bike

We called this bike “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men. At the same time, a few bold females were pioneering the sport for women. Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.

Read on to explore Juliana Bikes by category.

JULIANA 29er's

Experience the epitome of trail mastery with Santa Cruz Juliana's 29" bikes. Precision engineering meets unrivaled agility for conquering any terrain with ease.


JOPLIN - REACH NEW HEIGHTS!

When the trail beckons you to traverse above tree line and into unmarked territory, the Joplin is ready to take you there. With its 120mm of VPP™ travel and 29-inch wheels, it’s the ultimate climbing partner to help you reach any summit. And when it’s time to point downhill, its head tube angle and slack geo will navigate the most rocky terrain. Whether you’re out on a solo adventure or a soul-lifting ride with friends, the Joplin will let you soar to new heights.

Available in: Carbon C & Carbon CC

Wheel Size: 29"

Front Travel: 130mm

Rear Travel: 120mm

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WILDER - GO WILDER!

This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degree) and reach (425mm) is a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder’s seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what.

Available in: Carbon C & Carbon CC

Wheel Size: 29"  

Front Travel: 120mm  

Rear Travel: 115mm 

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JULIANA MX

Santa Cruz Juliana bikes boast an MX bike wheel section that delivers unrivaled performance, blending agility with durability for a ride that conquers any terrain with ease.


ROUBION - SESSIONABLE, PEDALABLE, ALL-AROUND DEPENDABLE.

Climb up just to go down with the descending prowess of the Roubion. Our most aggressive of the line up will get you up that technical climb and down the steep gnar with ease. From bike park runs to alpine switch backs or manicured berms- this loyal rig will be there for you. With a MX wheel set, 150mm of VPP™ rear travel paired with a 160mm fork and confidence inspiring geometry, you'll be finding your flow state in the thick of the trail.

Available in: Carbon C & Carbon CC

Wheel Size: MX

Front Travel: 160mm  

Rear Travel: 150mm 

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FURTADO - AMPLIFY THE FUN!

Turn any trail into a fun-filled playground with the Furtado. Are you that friend who loves to find the features on a flat peice of singletrack? Hop over that root, pump into that rut, find the playfulness around every turn. With mixed wheels and just the right amount of suspension, this efficient yet capable rig will help you find that line and keep you smiling lap after lap.

Available in: Carbon C & Carbon CC

Wheel Size: MX

Front Travel: 140mm  

Rear Travel: 130mm 

contact us to order yours